Wednesday, March 11, 2009

Marketing!

A fan of gerefrigeratorssuck.com, who I just made up, recently asked me "Patrick, is there any circumstance where you would recommend someone purchase a GE refrigerator?"

The short answer is, "no."

But that doesn't make for a very good blog entry. So the longer answer is, "Hells no!"

However, I feel like I should qualify that statement.

I know that this seems like heresy, but I'm a realist. There are, I admit, some situations in which it probably is okay to own a General Electric refrigerator.

For example, let's say you are one of the indigenous peoples who have traditionally inhabited the circumpolar region from eastern Siberia, across Alaska and Canada, and all of Greenland.

You're an Eskimo, in other words. You live in a igloo (as Eskimo do) which is a lovely place to raise a family but which lacks both a high ceiling and electricity. There is nothing to stop you from purchasing a GE refrigerator and putting it outside your dwelling. I suspect that it would keep your food perfectly cold under these conditions.
So you could have all your (of legal drinking age) seal friends over for adult beverages and would never have to worry about running out of ice cubes or your polar bear burgers spoiling!

This is, as far as I am aware, a completely untapped market for GE. Sales could be in the tens!

We're coming for you, Exxon!

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